Context

Sté is a Brazilian artist based in the Netherlands whose work spans illustration and murals. The goal was to increase her visibility and attract new clients. Despite the high quality of her artistic work, she lacked a clear personal brand and a professional digital presence that authentically reflected both her work and her personality.

Goals

Building a distinct, personal brand
Increasing visibility and client inquiries
A clear and recognizable visual identity
Illustration, murals, and prints
Strengthening self-confidence and brand identity

My role

Personal branding
Logo design
Website concept and design
Webflow implementation
Creative direction and photo-shooting support

Approach and solution

The visual identity was developed in close alignment with Sté’s personality and artistic style. Her own signature served as the central element and was interpreted as the foundation for the logo. Today, it is also used as a gift and as a recognizable mark across different contexts.

The website was designed as a colorful, bold, and creative platform that places her work clearly at the center. Beyond design and implementation, I supported Sté creatively and strategically, including guidance on visual language and the presentation of her work. The new brand presence now forms the foundation for ongoing collections and the continued growth of her business.