Visual design meets strategy.

As a lead designer, I turn complexity into structure, and chaos into clarity.

About

Design is the essence of everything I do.

Ana Luiza, product designer and strategist

I'm a multidisciplinary designer. Currently working as a Senior Designer at Deloitte Digital, focusing on design systems and accessibility.

I've led design system initiatives at enterprise scale, run brand and web projects for studios and independent clients, and built a workshop practice that reached hundreds of participants online and offline.

I am also passionate about surface design. On my free time I like to create my own abstract geometric art prints that you can find in the shop. I hope you love them as much as I do ;)

What I do

  • Product Design
  • Design Systems
  • Accessibility
  • Branding & Web Design
  • Teaching & Facilitation
  • Speaking & Hosting
Clients
  • BCG Digital Ventures
  • Biotherm
  • Burberry
  • Design Hotels
  • Dior
  • Douglas
  • Gucci
  • Harry Winston
  • HEMA
  • Jo Malone
  • Lacoste
  • Lancôme
  • Mercedes-Benz
  • Miu Miu
  • Shiseido
  • Soho House
  • Woolrich
More

Speaking, Hosting & Facilitation

Since 2016, I have been sharing insights in conferences, panels, and workshops. My topics include design, branding, career development, and entrepreneurship. Speaking English, German, and Portuguese, I have experience with 500+ online and offline audiences.

  • Apr 4, 2025

    Unfair by Design

    Talk
  • Apr 2, 2025

    Into Design Systems

    Hosting
  • Jan 31, 2024

    Designers Shift!

    Talk
  • Oct 8, 2023

    Female Founders

    Talk
  • Feb 3, 2023

    Teach Everything You Know

    Training
  • Sep 4, 2019

    Kreativ & Erfolgreich

    Talk
Feedback

The Kind Words

You have great storytelling skills, so it's very inspiring to just listen. I also shed a tear because your story was so relatable. Every bit was inspiring. Seeing all the photos made it so real. I really loved how you turned it into a call to action for everyone. Such a powerful message.

L. M.

Senior Product Designer

Ana Luiza's passion for her craft is palpable. She clearly loves what she does and wants others to love it, too. She shared so many real-life examples. Really well-organized, she obviously prepared for this very carefully. WELL DONE and thank you!

A. J.

Content Designer

Very informative and personal talk. It humanized the business experience. She was so warm, engaging, and experienced. Ana effortlessly pulled together the mindset, business, and creative expression into simple iterations and building blocks for business growth.

C. J.

Author

The instructor was amazing! It was validating and informative. At a time when my burnout has been really high, this really helped to reignite my passion for design and marketing.

R. D.

Marketing Manager

Your passion for teaching is inspirational. You convinced me that I should put my work out there into the world and people will find value in my unique approach. I've seen many talks about imposter syndrome, but your message bottled it up so brilliantly. Thank you!

A. G.

Design Lead

The speaker was inspiring and gave very helpful ways of changing our mindset to start our own journey. Loved the story, enthusiasm, and inspiration of this experience!

G. L.

Art Director

You completely captured your audience. Your topic and approach were so relatable! When you made it interactive, people started reflecting. The whole audience felt empowered to share and wanted more! I think your presentation will make our community stronger, and more eager to share.

A. R.

Service Designer

Your contributions as a facilitator have been great. You bring a positive and friendly attitude to every session, making them not only productive but also enjoyable. Your extensive knowledge in design, coupled with your willingness to share this expertise, is highly appreciated.

C. K.

Product Owner

This should be shared with people from all levels. Thank you so much for putting yourself out there and sharing your story, it's very brave and yet so encouraging for others to hear about this. I will definitely go back to writing after this talk, it sparked my knowledge sharing fire!

M. L.

Senior Experience Designer