a design studio for personal brands

Out with the
boring designs.

I design experiences and care deeply about the people we create for. Together, we can build the right thing right, and beautifully, and ethically!


Hi, I'm Ana Luiza

Design nerd & hardcore empath, transitioning from visual to UX Design. Slightly obsessed with type, color, tools and organisation.

About me
Ana Luiza holding a phone

Hi, I'm Ana Luiza

Hardcore empath, design nerd & recovering people-pleaser.

Slightly obsessed with type, color, systems, research, accessibility and strategy!

More about me

Designing experiences

Workshop Series - How I got started sharing everything I know (and why you should do the same).

Read more

Rebranding & Web

Redesigning the brand and website for a production studio in Düsseldorf.

View Case Study

App Design

Educating people about toxic relationship patterns in a non-judgmental and fun way.

Check it out!


Here is what I have been doing lately. Feel free to reach out to discuss anything design-related!

Let's chat!

What's in it for you?

Fast turn

I will (for sure) deliver your results faster as if you would work with a big creative agency.

I offer design intensives so we can get your project out there in no time!


I appreciate honest and easy communication. Without all the formalities.

No need for Dear Sir./Madame or Sehr geehrte Damen und Herren (for my dear German clients).


My clients are not left alone after a project is complete. I can be your new design department.

I can help you with recurring tasks, updating your website or creating graphics for social media.


Working with Ana Luiza was one of the best decisions I made. She took me by the hand and allowed me to see my work with different eyes. I felt very much taken care of but above all I was understood. Ana Luiza gave so much emotion to our designs and I just felt in love with the results. We will keep working together and I am looking forward to it!

Jenny E.


Gloria Schwan Testimonial

Ana has an incredible taste and style and has always fresh ideas that look timeless but with a modern twist! I also visited several of her workshops. She is an incredible teacher and motivator! Thank you so much Ana, I can't wait to work with you again!”

Gloria S.


Jennifer W Testimonial

“Ana Luiza has been excellent to work with. She is extremely responsive and communicates well. She asks good clarifying questions and has provided the polish our brand needed to be cohesive. She has also shared a lot of useful knowledge with staff newer to this area. I highly, highly recommend!!!”

Jennifer W.


Previous Clients

BDG DV LogoPrevious Client Logo BurberryPrevious Client Logo Design HotelsPrevious Client Logo DouglasPrevious Client Logo GucciPrevious Client Logo HemaPrevious Client Logo LancomePrevious Client Logo Mercedes-BenzPrevious Client Logo Miu MiuPrevious Client Logo Soho House

It's a match!

If you understand the value of bespoke design solutions.
If you are looking for the right visual identity that matches your style.
If you value a clean and modern aesthetics and if you are not afraid of colors.
If you appreciate an honest, transparent and personal working relationship.

Ana Luiza Digital Lettering
Creative people! This one is for you:

Watch the Mini-Workshop

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