a design studio for personal brands

Out with the
boring designs.

I design experiences and care deeply about the people we create for. Together, we can build the right thing right, and beautifully, and ethically!

check out my work

Hi, I'm Ana Luiza

Hardcore empath, design nerd & recovering people-pleaser.
‍
Slightly obsessed with type, color, systems, research, accessibility and strategy!

Facilitation & Storytelling

Designing Experiences: How I got started sharing everything I know (and why you should do the same).

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Design Systems

Being passionate about visual design and about systems, getting involved with DS was just a matter of time.

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User Research

A summary of my experience staying close to the users and using their insights to improve products.

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accessibility iniTiatives

From getting colleagues motivated to get certified and start changing the mindset of our clients.

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Rebranding & Web

Redesigning the brand and website for a production studio in Düsseldorf.

View Case Study

My
Work

Here is what I have been doing lately. Feel free to reach out to discuss anything design-related!

Ines MockUp Website

Branding &
Product Design

Bespoke
Calligraphy

Public
Speaking

Web Audits &
Consultations

What's in it for you?

Fast turn
around

I will (for sure) deliver your results faster as if you would work with a big creative agency.

I offer design intensives so we can get your project out there in no time!

transparent
communication

I appreciate honest and easy communication. Without all the formalities.

No need for Dear Sir./Madame or Sehr geehrte Damen und Herren (for my dear German clients).

retainer
agreements

My clients are not left alone after a project is complete. I can be your new design department.

I can help you with recurring tasks, updating your website or creating graphics for social media.

References

Working with Ana Luiza was one of the best decisions I made. She took me by the hand and allowed me to see my work with different eyes. I felt very much taken care of but above all I was understood. Ana Luiza gave so much emotion to our designs and I just felt in love with the results. We will keep working together and I am looking forward to it!

Jenny E.

Photographer

Gloria Schwan Testimonial

“Ana has an incredible taste and style and has always fresh ideas that look timeless but with a modern twist! I also visited several of her workshops. She is an incredible teacher and motivator! Thank you so much Ana, I can't wait to work with you again!”

Gloria S.

Photographer

Jennifer W Testimonial

“Ana Luiza has been excellent to work with. She is extremely responsive and communicates well. She asks good clarifying questions and has provided the polish our brand needed to be cohesive. She has also shared a lot of useful knowledge with staff newer to this area. I highly, highly recommend!!!”

Jennifer W.

FSMA

Previous Clients

It's a match!

If you understand the value of bespoke design solutions.
If you are looking for the right visual identity that matches your style.
If you value a clean and modern aesthetics and if you are not afraid of colors.
If you appreciate an honest, transparent and personal working relationship.

Ana Luiza Digital Lettering