Context

Kaya is a psychologist who needed a website and brand that reflected her business and values. Her previous site was very basic, lacked personality, and did not communicate the warmth, inclusivity, and safe space she offers to clients. Luckily we changed that :)

Goals

• Develop a warm, inviting, and professional brand, website and stationery
• Communicate inclusivity, diversity, and psychological safety through design
• Attract potential clients while establishing credibility and inspiration within the professional community
  

Role

Branding and visual identity design
Website concept, design, and implementation

Approach and solution

Through collaborative research and conversations, we identified elements from diverse industries and life experiences that reflected Kaya’s values and vision. The resulting brand and website are warm, inclusive, and welcoming, giving potential clients confidence and creating a professional, trustworthy presence. The website now attracts clients and inspires colleagues, helping Kaya establish her brand both within her community and with her audience.