Context

Ines is a clinical psychologist and entrepreneur who helps clients unlock their potential and achieve goals they may not even realize are possible. Her previous brand and website no longer reflected the direction of her business or her personal vision, and she needed an identity that was professional, authentic, and aligned with her unique approach.

Goals

• Create a professional, authentic brand that reflects Ines’s personality and vision
• Develop a distinctive visual identity that stands out in the psychology and coaching space
• Design a website that communicates her services clearly and serves as a hub for content, media, and client engagement

Role

Branding and visual identity design
Hand-lettered logo and color system development
Website concept, design, and build
Creative direction, including photography and visual storytelling

Approach and solution

We co-created a brand that is vibrant, bold, and uniquely Ines. The hand-lettered logo captures her personal touch, while the color palette blends warm and cool tones to create an unexpected contrast that makes the brand stand out. The website acts as a central hub for her services, content, and media appearances, making it easy for clients to connect and engage. Photography direction and visual storytelling were carefully crafted to reflect her authenticity, confidence, and energy, resulting in a brand and platform that resonate strongly with both her and her audience.