Context

Emily Wild is a commercial product photographer with a highly specialized focus on beverage photography. Her work is bold, colorful, and unapologetically expressive, with a long history of experimentation with floating objects and dynamic backgrounds. She developed her craft through both formal studies and hands-on experience with clients across industries, from coffee to champagne :D

Goals

• Create a visual identity that reflects her distinctive style and personality
• Develop a simple yet powerful branding system
• Ensure her logo captures the energy and boldness of her work

My role

Logo design and branding co-creation

Approach and solution

This was a collaborative branding project with heavy co-creation. Emily was deeply involved in shaping her logo, contributing directly to decisions that defined its character. Together, we designed a logo that is strong, bold, and expressive, mirroring the intensity and creativity of her photography while feeling authentic to her personality.