Context

Jenny is an award-winning wedding photographer with years of experience and a highly refined skill set. She approached me looking for a brand that reflected her professionalism, expertise, and unique artistic voice. At the time, her website was indistinguishable from others in her industry. All those sites were using the same Wordpress template and looked interchangeable. She wanted an identity that would elevate her position and clearly differentiate her in a crowded market.

Goals

• Create a high-end, distinctive brand that communicates professionalism and artistry
• Maintain appeal to the wedding photography audience while standing apart from competitors.
• Bring a sense of romance, elegance, and emotional connection to her visual identity

My role

Brand strategy and identity design
Logo and typography development
Website concept and design

Approach and solution

We developed a full branding system and website concept that Jenny later implemented herself. The brand conveys elegance and romance, with subtle details like the infinity symbol integrated into the typography to evoke timelessness, connection, and the magic of weddings. The visual identity allows her ideal clients: couples seeking emotional, cinematic photography, often in black and white, to immediately feel the story and experience she creates.

The process was a co-creative collaboration, blending Jenny’s personal taste with industry-appropriate design, resulting in a brand that is both highly professional and uniquely hers.