Let’s be honest, it is not always easy to launch a new website (or to re-launch the old one). There are so many things you need to think about and that is why so many people end up doing a little bit of this and a little bit of that.
A bit of branding, a bit of copywriting, some new pictures, and all the technical stuff… It can be overwhelming. I know the feeling!!! But with a little bit of research and by keeping your potential clients in mind you will be able to improve your online presence a lot!
One thing you need to keep in mind during the process of building your website is how to lead your website visitors so that they can find the value you have to offer. If they like what they see and enjoy what they read, they will stick around. They will have the opportunity to get to know you better and learn to trust you. This happens through your design decisions, through your nice pictures, and authentic copywriting.
Do you know that more than half of your website visitors will spend less than 15 seconds on your website? This is crazy, I know! That is why we can’t waste any time with “Welcome to my Website” messaging as the first thing people will see on your site. We cannot waste that amazing spot with meaningless text. Let’s do better than that, shall we?
Conversion rate is the percentage of website visitors that complete a specific desired goal. You can measure how many visitors have signed up for your newsletter, or how many have purchased your product. Basically, you define your goal and start measuring it. Over time you can experiment with different parameters while keeping an eye on your conversion rates.
There are many ways to make your website more relevant to your audience. Here are my main recommendations to help you convert your visitors into customers.
“What gets measured gets improved” Peter Drucker
Don’t be afraid to share what you know and give value to your audience right away. The times have changed y’all… There is no more such thing as keeping all the secrets for yourself. By giving value you are building trust. People will see you as a leader in your industry. You will be perceived as generous and fearless. There is no such thing as “giving too much”. People will still come to hire you - because now they know how you operate - they see you have a process in place - they like your personality, and so on…
Your Headlines are not only extremely important for SEO purposes but it helps to break down your text and make it easier to read. With well-placed headlines you allow the reader to get an overview of the topic and they can choose what is relevant for them.
If someone can’t find the information they are looking for right away, bye-bye…they are gone! Make sure to take out all the “pretty decorations” that are only there to fill some space and start making it easier for them to access your content and your offers.
Let me just write it down very clearly what not to do:
Direct your website visitor and invite them to take action. Call-to-Action Buttons are a must-have for every website and you can experiment to see what works best for you. Button shape, color, margins, micro-copy, and placement are relevant!
One of the best ways to keep building trust is through references. Always always always collect feedback from your past clients. But in order to get a testimonial you need to ask for it! People will not drop everything they are doing just to give you a review - you need to politely remind them and ask them the right questions in order to get the best testimonials.
Great reviews are an amazing tool for the decision-making process of your future clients. And don’t be upset in case you get negative feedback - be thankful they shared their experience with you! This is the best way for you to improve your products and services.
Desktop browser is losing the battle with mobile browsing for a couple of years in a row now. This trend is here to stay so you better take a closer look at your tablet and mobile versions and make sure everything is working well. Watch out for too small typography, too little margins and paddings, links too close to each other, etc.
Responsive sites are the ones that can adapt very well from very large screens to the smallest ones, with no exceptions. So don't just adapt for the smaller screens but also adjust your site for the larger ones too!
That’s right! Do you think the work is over? I am sorry to be the one to tell you... but this game we are playing is a process. It is never going to be done. Your Website should be kept alive, actual, evolving with your customer's needs, and adapting to current technologies and SEO best practices. Please keep that in mind.
Seven things you can quickly put into practice to help your website visitors convert into customers! I hope this blog post helps on your journey. If you’re interested in working with me to develop your branding and website design I’d love to help you out. Take a look at my services and reach out anytime if you have any questions. I will get back to you within 48hr.