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Workshop Series

About the Project

In November 2016 I started my freelancing journey and four weeks later I hosted my first workshop. If I was scared? Hell yes! But teaching would then become my main source of income, I just had no clue about what was coming next...

It is interesting that I was practicing Agile methodologies before I even knew what Agile was. In fact, the first time I heard from Agile was through one of my participants. I never forgot that little chat, during our lunch break of a workshop in Frankfurt.

Tools

Asana
Notion
Affinity Designer

The Team

Myself and so
many partners!

Timeline

2017-2019

Process

My Commitment

Share everything I learn along my journey with others! That was a very deliberate decision and I am so proud of the outcomes. Check it out!

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The Numbers:

After the first 3 years in business (pre-pandemic) these were the outcomes:

52 Workshops
23 Collaborators
25 In-House Trainings
7 Cities
416 participants
less than 3% no-show rate
over 90% shared feedback

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Cringe Facts:

I priced the workshop based on what I thought people would be willing to pay.
I was googled the participants, terribly afraid they would uncover the “impostor” in me and doubt my expertise.

Luckily I was able to improve those details after this first experience.

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Cool Facts:

We created a warm and welcoming atmosphere for everyone.
It was a very personalised experience with nicely handwritten name cards and individual communication from the ticked booking to the thank-you email.
Catering was provided (it was a very simple one, but hey!).
All Materials were included in the ticket price.
Having a feedback form with me from day one was maybe the most crucial decision for the development of the series.

All these decisions above remained relevant for every single course I hosted afterwards.

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Positioning & Differentiators

Even after attending courses and workshops by some big names in the industry, it was eye-opening to me that the things I cared about were often not provided. It made me proud and I attribute the success of my courses to these “details” everyone else seemed to have forgotten.

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Safe space for everyone (!)
Accesible locations
Kids welcome with their parents
At least one spot for someone who could not afford the ticket
Partners and collaborators were invited to join
Food intolerance/allergies were considered
Support for the left-handed participants
Translating for the international participants

Concept Development & Experimentation

None of the courses were the same. Every single time I had the opportunity to test, implement and get feedback. Interviews were also a super important part of the process! But the immediate feedback loop game me the insights about how to improve for the next session.

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The Metrics

Course Topics
Duration
Ticket price (and profit, of course)
Location
Materials
Catering
Breaks
Time of the day/ Day of the week

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The Results

Great feedback
Profitable AND Inclusive Events (you don’t have to chose)
Follow-Up Connections
Growing Community
Long-Term Partnerships & Friends

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My Learnings

Teaching is the best way to learn.
Putting yourself out there, will have a great effect on building a network.
People understand it takes courage to speak in front of a group and they will applaud you for doing that.
Teaching will open doors you didn’t knew existed before.
You will build a connection with lots of different people, that would have not been possible to work with on a 1:1 basis.
We all have something to share! We just need to be one step ahead in other to teach people something new!

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All that been said, I highly recommend you start gathering some experience with teaching. Our experiences and interests will never overlap 100% so we can always learn something new from each other.

So thankful and grateful for the experiences and for everyone that was a part of it!

I want to learn more!

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